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Robert M. Cohen, President and Business Editor, Integrated mar.com Corporation
DOB: February 26, 1955
POB: Toronto, Ontario, Canada
Hobbies: avid hockey player, coach and long distance runner
Founded: Hockey4Life Play With The Pros Charity Hockey Tournament
Education:
1976 BBA, York University, Ontario, Canada
1980 MBA, York University, Ontario, Canada
1983 DBA, Nova University, Florida, USA (to dissertation)
Work History:
1976 - 1980: Owner of unique chain of retail stores selling high-tech shelving
1977 - 1980: Consultant with KPMG (Thorne Riddell)
1980 - 1981: Professor: St. Francis Xavier, Business Administration Program
1981 - 1985: Professor: Trent University - Administrative & Policy Studies
1985 - 1986: Professor: Seneca College - Administrative Studies
1985 - 1986: Professor: York University - MBA Program
1980 - Current: Founder and President, Integratedmar.com Corporation
1996 - Current: Business Editor, eChannelLine, ConnectIT, Channel Advisor, TBA
2009 - Launched the Trusted Business Advisor program
Overview:
An entrepreneur from the age of 13, his first full time job was with KPMG while also owning and running a unique chain of retail stores. In 1980, at 24 years old, Robert became Canada's youngest full professor and founded Integrated mar.com the same year. Under his leadership, mar.com has become an international IT channel marketing company that has developed and implemented strategic go-to-market programs for 350 IT companies. In 1993 mar.com expanded into publishing and launched eChannelLine in 1997 - currently the world's leading IT daily channel eNewsletter, providing 200,000 channel members with a daily synopsis of the news they need to know. mar.com also publishes ConnectIT - the only daily online B2B channel advocate eNewsletter and Channel Advisor which provides Vendors with information on how to better leverage IT Channel members.
Robert is the founder/executive director of the ChannelLine Advisory Council , a high-level, IT industry thought leadership group comprised of 1,000 leading channel people.
Robert's largest undertaking was the development of the Trusted Business Advisor program … a program that is designed to change the way the IT channel operates. Using proven, simple, powerful, measurable and cost efficient tools, TBA allows Vendors to market and sell hardware, software and services to SMBs through qualified resellers who can sell, configure service and support IT-centric business solutions. This channel advocacy program provides VARs with: a FREE association and channel business community; a FREE complete suite of enablement tools as well as a business education and certification program.
Research:
- Moderator for more than 100 focus groups
- Conducted several branding and market share trends research programs in the IT industry
- Developed and executed the ChannelLine Champs Awards from 1997 through 2003
- Worked with other research companies on joint projects
Writing:
- Author of more than 1,000 published articles
- Books:
- The Ad Game, Recreating Creativity ... To Sell
- How To Profit From Direct Marketing
- How To Successfully Do Business In Canada
- Executive Editor of supplement sections in several leading publications, including: The Globe and Mail; Les Affaires; and Toronto Star
- Executive Business Editor of several publications including: Your Home; Your Home Seller; Computer Reseller News; MacBiz; NetProfit; eChannelLine Daily News; ConnectIT Daily Business News; Channel Advisor; Trusted Business Advisor
- Former marketing columnist for several publications including: Canadian Computer Reseller; Computer Dealer News; and Financial Times (The Globe and Mail)
Public Speaking:
- Business professor for seven years (appointed full professor at age 24)
- Frequent public speaker at conferences and events throughout North America
- Producer/keynote speaker at more than 250 seminars, including:
- CCH - Winning The Ad Game;
- Dun & Bradstreet - Winning With Direct Marketing
- International speaker for Doing Business In Canada association
Broadcast Media:
- Hosted two award-winning weekly radio talk shows on small business
- Hosted three syndicated business cable television series which played throughout Canada
Networking & Partnering:
- Have partnered with more than 250 leading IT companies on various endeavors
Got a comment, question or suggestion for Trusted Business Advisor News? Email us and let us know what's on your mind.
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Listen to an audio clip of W3 Business Network's Bill Osborne and his overview of the Trusted Business Advisor Program.
