Should resellers be recommending Email archiving and management solutions to all of their customers? May 30, 2010 read post >>
Please join me at the Vendor Channel Management Summit in San Francisco January 21, 2010 read post >>
If you are a hardware vendor or a software developer that wants to reach the North American SMB marketplace through the reseller channel ... I can help you!!! December 23, 2009 read post >>
Hey Vendors ... Just imagine: having channel partners that routinely send out your marketing messages to their customers and prospects! November 25, 2009 read post >>
Hey VARs ... Just imagine: having your own professional marketing program! November 24, 2009 read post >>
FREE PROGRAM: Finally an easy, Guaranteed* way for VARs to double their business opportunities? October 03, 2009 read post >>
FREE OFFER: Finally, a reliable, low cost way for Vendors to reach NA's SMBs through VARs! October 03, 2009 read post >>
Do you have a software or hardware product that you want to economically and efficiently market to SMBs in North America, via the IT Channel??? September 27, 2009 read post >>
Please answer this 15 second poll? September 16, 2009 read post >>
Do you have what it takes to be our IT Manager/Web Programmer? September 16, 2009 read post >>
What do you think about the Code of Ethics for: IT Resellers? Vendors? September 06, 2009 read post >>
Do You Believe "Seasoned Channel Professionals" Should Share Their Knowledge??? September 06, 2009 read post >>
Special Vendor Offer From Trusted Business Advisor! Participate in TBA's W3 Channel Enablement Program beta test for one month and we will give you $13,800 worth of advertising for FREE!!! August 30, 2009 read post >>
Do resellers really want to be trusted business advisors? August 12, 2009 read post >>
Zzzzzzzzzzz ... Social Marketing. Now I can sit back and catch a few Zs. June 30, 2009 read post >>
Has Everyone Forgotten That SMBs Still Need To Buy Hardware & Software From VARs??? June 22, 2009 read post >>
NOTICE TO EVERYONE RE: DELL & TRUSTED BUSINESS ADVISORS!!!! June 21, 2009 read post >>
The FREE eMarketing Solution that every VAR should take advantage of!!! June 13, 2009 read post >>
New Date!!!! Please Meet Me In The Bay Area Regarding The Trusted Business Advisor Program May 25, 2009 read post >>
Twitterdee, Twitterdo, Twitterme and I will follow YOU! April 19, 2009 read post >>
Find Out If Peer2Peer Networks Are Right For You! April 18, 2009 read post >>
Share Your IT Channel Knowledge March 28, 2009 read post >>
Wanted: Editorial Content From "Seasoned Channel Professionals" March 15, 2009 read post >>
IBM Helping Agilysys Build Skills Needed to Capture 21st Century Opportunities March 14, 2009 read post >>
Come Join The Trusted Business Advisor Group on Linkedin! March 13, 2009 read post >>
Do You Want To Be A Contributing Writer? March 04, 2009 read post >>
TBA: it's about more then just the health of your business! March 03, 2009 read post >>
Please Provide Comments... Draft: Code Of Ethics For Trusted Business Advisors February 15, 2009 read post >>
SaaS, HaaS, Managed Services, Social Marketing & Has All This New Stuff Helped VARs To Succeed? February 10, 2009 read post >>
Making the TBA Designation The Choice Title For True VARs! January 27, 2009 read post >>
What are Vendors doing to help VARs grow their business? January 25, 2009 read post >>
Together We'll Make Our Business Dreams Come True In 2009! January 01, 2009 read post >>
Mickey Mouse, Part II & The Year That Dreams Come True November 15, 2008 read post >>
There Is Nothing "mickey mouse" About Disney World November 14, 2008 read post >>
When Vendors are selling technology solutions to the SMB market, who is typically the real customer? August 28, 2008 read post >>
What Do You Think Differentiates Great VARs From The Rest Of The Pack? August 26, 2008 read post >>
Should The TBA Program Be Exclusive? June 18, 2008 read post >>
What Really Makes The TBA Program Better? June 17, 2008 read post >>
TBA Steering Committee: Time & Travel Commitments? June 16, 2008 read post >>
Get Involved! You Will Make A Difference! June 13, 2008 read post >>
Launching: "Trusted Business Advisors" June 12, 2008 read post >>
Is the IT Channel ready for a paradigm shift??? August 27, 2007 read post >>
Welcome to the first posting on the Council's new blog. April 24, 2007 read post >>
Sunday, May 30, 2010 Should resellers be recommending Email archiving and management solutions to all of their customers? Posted by Robert M. Cohen 6:55am
President & Business Editor Integrated mar.com
In the survey, recently conducted by Integratedmar.com http://www.integratedmar.com/ and sponsored by Jatheon http://www.jatheon.com/, 43.8% said they sometimes or frequently recommend Email archiving. 21.1% of respondents said they never or rarely do, while 3.5% said they don’t know.
Only 24.6% said they always do.
Comments: 0
Thursday, January 21, 2010 Please join me at the Vendor Channel Management Summit in San Francisco Posted by Robert M. Cohen 1:57pm
President and Business Editor Integrated mar.com
I will be attending the 2nd Annual Channel Management Summit, taking place January 25 - 27, 2010 at the Grand Hyatt San Francisco, CA. As part of my attendance, I will be:
·Chairing the inaugural ChannelLine Advisory Council Vendor Committee on Monday night at 6:00. If you want to to join the Committee but cannot attend on Monday night, please send me an email.
NOTE: you are invited to this meeting at no charge.
·Running a session on Channel Partner Enablement at 1:00 on Wednesday afternoon.
At the Summit you will learn from channel champions including CA, DELL, EMC, Panasonic Computer Solutions, Sophos and many more leading Vendors. Learn how to increase the profitability of your channel partner programs through best practices in partner selection, management and collaboration strategies. This event was carefully constructed from feedback from the 2009 conference to provide you with an optimal learning and networking experience that you can't afford to miss.
As part of my network, you can attend the main conference for only $999. Please visit www.channelmanagementsummit.com for more information.
PS: I will be in San Francisco from Monday afternoon through Thursday evening.
It would be great to find some time to get together during this period.
Comments: 0
Wednesday, December 23, 2009 If you are a hardware vendor or a software developer that wants to reach the North American SMB marketplace through the reseller channel ... I can help you!!! Posted by Robert M. Cohen 1:14pm
President and Business Editor Integrated mar.com
The Trusted Business Advisor Channel Enablement Program provides an automated, inexpensive way to make it easy for your reseller partners to promote, market and send your marketing collateral to their SMB customers and prospects!
Try it for FREE for a month ($7,500 value) as my guest. No obligations. Nothing to sign. Really easy to get started!!!
Comments???
I wish you, your family and friends a very happy and fun filled holiday season and a healthy, happy and prosperous 2010 ... and beyond!
Robert M. Cohen
President & Business Editor
rcohen@integratedmar.com
Integrated mar.com Corporation
office: 905-763-1200
toll free: 800-465-2059
cell: 416-568-2059
fax: 905-886-6216 http://ca.linkedin.com/in/robertmcohen
Have You Joined The Trusted Business Advisor Linkedin Group?
Comments: 0
Wednesday, November 25, 2009 Hey Vendors ... Just imagine: having channel partners that routinely send out your marketing messages to their customers and prospects! Posted by Robert M. Cohen 2:37am
President and Business Editor Integrated mar.com
The reality is that while you create tremendous marketing materials for the SMB market, the vast majority of your channel partners do not forward this material to their customers. Regardless of how simple you make it, these partners claim that it’s just too difficult and time consuming. Truth is that they are so busy servicing customers and putting out fires, that they don’t have the time or resources required to think about tomorrow, yet alone to manage multiple vendor partner marketing campaigns; or to develop, design, distribute and manage their own marketing program.
Just imagine how your business opportunities would grow if your channel partners would regularly send your marketing materials to their customers and prospects.
The TBA Channel Enablement Program makes this happen! And the results are phenomenal.
I know this sounds too good to be true. But, it is true! To prove the value of this program, I will give you a FREE* 30-DAY TRIAL ($7,500 value).
Nothing to sign!
No commitment required!
No Future Obligations!
It is time to stop imagining. Take advantage of this program with our 1-2-FREE QUICK START
For more information, please view this video or contact me directly.
* This offer is open to hardware manufacturers and software developers who work with one or more of the major North American mass distributors. If you are not working with one of these distributors, please contact me for other options.
Comments: 0
Tuesday, November 24, 2009 Hey VARs ... Just imagine: having your own professional marketing program! Posted by Robert M. Cohen 8:50pm
President and Business Editor Integrated mar.com
Note: if you have already signed up for the TBA Channel Enablement Program, powered by W3 … please drop me a line or call me and let me know how the program is working for you. Thanx.
The reality of the channel is that the vast majority of VARs are not able to leverage the mountain of marketing materials made available to them by IT vendors for the simple reason that it’s just too difficult and time consuming. I assume you fit into this category. Let’s face it, you’re busy servicing customers and don’t have the time or resources required to manage multiple vendor partner marketing campaigns; let alone to develop, design, distribute and manage your own marketing program.
After several years in development, we now have a simple, FREE solution for you …
A solution whereby the vendors are stepping up and making it easy for you to launch and manage your own professionally written and designed, fully automated marketing program, without requiring any additional resources or spending any money.
Just imagine what your business will be like: your own professional marketing program keeping you top-of-mind with your customers and prospects on a regular basis. A program that will generate over $1 million worth of marketing exposure every month for you … and you don’t have to lift a finger or spend a cent.
If you haven’t already signed up for the TBA eMarketing Solution, I urge you to do so NOW. You will get your own customized:
·Self-maintaining online catalog.
·Content rich eNewsletter.
·Fully-automated promotional eFlyer campaigns.
Best of all, it requires no resources and it’s FREE ($600/month value)!
It is time to stop imagining. Take advantage of our 1-2-FREE QUICK START:
