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| | FEBRUARY 05, 2012 |  |
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| | 1,652 |
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| | 468,758 |
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| | 37,599,720 |
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| | $15,427,281,151 |
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Channel Partner Recruitment
Every Channel Partner costs a Vendor money: to recruit, educate, train, engage, motivate, enable, communicate with, provide leads to, answer questions, etc. Yet repeatedly, Vendors develop recruitment programs that focus on quantity of channel partners recruited, with very little attention given to the quality and appropriateness of the VAR.
With a North American database of about 165,000 VARs, Integrated mar.com sits in a great position to sell partner recruitment programs.
The Genius Meets The Traditionalist:
http://www.channeladvisornews.com/story.cfm?item=90
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